How It Works

A Clear Process for Turning Qualified Prospects Into Booked Advisor Appointments

R&R Consulting creates consumer-facing acquisition systems through paid ads, funnels, and social content, qualifies interested prospects, then matches them with advisors based on fit criteria like investable assets, planning needs, geography, and advisor minimums.

No shared lead lists
No recycled leads
Matched by advisor fit
Calendar-booked conversations
01

Generate Demand

We create acquisition systems that attract consumers interested in financial guidance.

02

Capture Interest

Prospects enter through funnels, forms, and content-driven conversion paths.

03

Qualify & Match

We screen for fit and route prospects to advisors based on qualification standards.

04

Book the Appointment

Qualified prospects are placed directly on the matched advisor’s calendar.

01

Generate Consumer Demand

R&R builds and manages consumer-facing acquisition channels through paid ads, funnels, and social media content designed to attract people interested in financial guidance.

02

Capture Prospect Information

Interested consumers enter through landing pages, forms, and conversion flows that collect key details like age, assets, retirement timeline, planning needs, and location.

03

Qualify and Match the Prospect

Prospects are screened and matched to advisors based on fit criteria, including investable assets, minimum account size, planning needs, geography, and advisor availability.

04

Book the Advisor Appointment

Qualified prospects are scheduled directly onto the matched advisor’s calendar with the relevant context needed before the conversation.

What R&R Handles vs. What Advisors Handle
R&R Handles
Paid ad acquisition
Consumer-facing funnels
Social media content systems
Prospect intake and screening
Lead qualification logic
Advisor matching by fit
Appointment booking coordination
Advisor Handles
Providing basic fit criteria
Defining minimum investable assets
Sharing calendar availability
Showing up to booked appointments
Running the financial conversation
Following up after the meeting
What Makes a Prospect Qualified?
Matches an advisor’s investable asset minimum
Has a relevant financial planning need
Fits the advisor’s preferred client profile
Is open to speaking with a financial advisor
Has a confirmed appointment time
Includes basic context before the meeting
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Qualification is based on fit and appointment readiness. A $100K prospect and a $500K prospect may be matched with different advisors depending on each advisor’s minimums, market, and ideal client criteria.

Example Appointment Flow
Prospect enters funnel
Financial need identified
Fit criteria confirmed
Matched to advisor
Appointment booked
Karen Mitchell profile photo

Karen Mitchell

Age: 58

Estimated investable assets: $750K–$1.5M

Planning topic: Retirement readiness

Matched because: Meets advisor’s $500K+ minimum

Appointment: Tuesday, 10:00 AM ET

Status: Confirmed

Matched by advisor fit criteria

No recycled or shared lead lists

No unqualified handoffs

Confirmed appointment before it reaches the advisor

Basic prospect context shared before the meeting

Typical Launch Process (7 Days)
Day 1
Advisor Fit Setup

Define advisor minimums, preferred client profile, calendar availability, and geography.

Days 2–3
Acquisition System Goes Live

Paid ads, funnels, and content begin generating consumer interest and prospect inquiries.

Days 4–5
Qualification + Matching

Prospects are filtered and matched to the advisor whose minimums and ideal-client criteria they best fit.

Days 6–7
Appointments Delivered

Qualified appointments are booked directly onto the matched advisor’s calendar.

Want to See If This Appointment Channel Fits Your Practice?

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